Ikann — Consistency 一貫 Ikann is consistency: the practice of continuing to work on goals until they are achieved. Without ikann, very little is achieved.
Nen — Mindfulness 念 Nen is the fundamental power of the "now mind" sharpening focus and increasing mindfulness.
Mokuteki — Goals 目的 Goals are the lighthouses of our ambition, guiding our daily actions so that we move towards achieving our ultimate life purposes.
Zen wa Isoge — Rushing is Good 善は急げ Time is the most precious thing we have and Zen wa Isoge reminds us that rushing to accomplish our goals and pursue our purpose is vitally important to a satisfying life.
Ikigai — Purpose for Living 生き甲斐 To have a purpose for living is the true measure of a satisfied and rich life; rather than striving for happiness, strive for purpose.